You know your trade. Just say it.
Talk to us on the phone for 15 minutes. We turn what you said into articles for your website, in your words.
A real call · [Name], electrician · 0:24
“Honestly? Most people don’t need a new panel. They need someone to do the maths first.”
Most AI-written content sounds like nobody.
Customers skim right past it, and Google increasingly rewards first-hand experience. You have years of it. You just don’t have time to type it out.
“Installing an EV charger is an important decision with many factors to consider.”
Every generic blog post, ever
“Don’t let anyone sell you a panel before they’ve done a load calculation.”
An electrician, out loud, between jobs
How it works
Five steps. Your part takes about 15 minutes.
1 · Us
We find what your customers ask
Real search questions, turned into a list of plain topics.
2 · You
You call when you’re free
Or we call you, say over a morning coffee.
3 · You
You talk, we ask
One topic at a time. Say “skip” to anything.
4 · Us
Articles land in your inbox
Built from your stories, opinions and numbers.
5 · Us
Next call picks up where you left off
We remember what you’ve said, so we never ask twice.
What you said. What you got.
One electrician, one 14-minute call. Highlighted lines came straight from what they said.
From the call
Say It
A customer’s been told they need a new panel before they can get an EV charger. What do you tell them?
Electrician
Get a load calculation first. Nine times out of ten the panel they’ve got can handle a charger.
Say It
And the tenth time?
Electrician
Old panel, no room left, or they’re adding a heat pump too. Then I’d rather do it once, properly.
Say It
Want to share what you charge for an install?
Electrician
Skip that one.
Emailed 4 Nov · 6 min read · ready to post
Do you really need a panel upgrade for an EV charger? An electrician’s honest answer
If you’ve been quoted for a new panel before an EV charger goes in, slow down. Get a load calculation first. Nine times out of ten the panel you’ve got can handle a charger.
When a new panel really is worth it
There are three cases where the upgrade earns its keep: an old panel, no room left, or a heat pump going in at the same time. In those cases, do it once, properly, rather than patching it twice…
Install prices were skipped on the call, so they’re not in the article.
If customers ask you questions, you’ve got articles in you.
Built for the trades first: electricians, plumbers, contractors, roofers, mechanics. It works just as well for accountants, physios, tax preparers and consultants. Anyone who’s better at talking than typing.



First month half price. Then pick a pace.
Your first month is half price on any plan. Then it’s the monthly price, and you can cancel any time.
Quick Word
About 4 articles a month
$59
/ month
Regular
recommended
About 8 articles a month, and we call you
$109
/ month
Chatterbox
About 12 articles a month
$149
/ month
Questions people ask us
Do I need to write anything?
No. You talk, we write. The finished article arrives by email, ready to read and post.
Can’t I just write it with ChatGPT?
You can, but it can only repeat what’s already online. It doesn’t know your jobs, your prices or your opinions, so the article reads like everyone else’s. Google says it looks for first-hand experience, and AI answers tend to quote pages that say something the others don’t. We start from what you said on the call, check every quote against it, and build each article around a topic we’ve researched for your area. And it’s 15 minutes on the phone instead of an evening of prompting and editing.
What if I don’t want to share my prices?
Say “skip”. Anything you skip stays out of the article.
Do you publish to my website?
No. You get the articles by email and post them yourself, or pass them to whoever runs your site.
Do you guarantee rankings?
No, and be wary of anyone who does. We promise your real expertise, written up regularly, and hours of your time back.
Search is changing. Here’s what works.
Plain-English articles on SEO, AI answers and getting found locally.
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How AI search is changing local SEO (and what still works)
Google’s AI Overviews and tools like ChatGPT now answer many questions before anyone clicks. Here’s what that means for a local business, and the few things that still decide who gets the call.
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Why AI-written content isn’t enough anymore (and what to add instead)
AI can write a decent article in seconds, which is exactly why a decent article no longer stands out. Here’s what search engines and readers look for instead, and how to add it without writing for hours.
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How to get your business mentioned in AI answers
When someone asks ChatGPT or Google’s AI for a recommendation, a few businesses get named. Here’s how those answers come together, and practical steps to make yours one of them.
Say it.
We’ll make it SEO.
Sign-up takes two minutes.